Hey Chat, Make me a hotdog
Occasionally Twitch chat escapes the internet and wanders into the real world. This time, we brought Chat IRL. We partnered with ExtraEmily, one of Twitch’s biggest IRL streamers, to bring the chaos of Twitch Chat to the streets of Brooklyn.
We set up a hot dog stand and gave people a choice: buy a normal hot dog, or let Twitch Chat make you one for free. Less like a brand activation and more like a test of character. A few hundred deeply unsettling hotdogs were consumed… to the delight of the Twitch Community.
