“Instead of an end of the year wrap up video, Twitch made an end of the year wrap up video... game.”
Every December, Twitch launches Twitch Recap, where streamers and viewers can get personalized data summaries of their year. This year, Twitch wanted to get their gaming-obsessed audience hyped-up and buzzing about Recap in a new way made for Twitch and the Twitch community.
“Twitch recaps year with side-scroller and streamer competition”
Instead of giving our audience something to watch, we gave them something to play: The Twitch Recap Game. This Twitch twist on the classic side-scroll game format was a new way to present a retrospective as players side-scrolled their way through the best moments of 2023 on Twitch, collecting emotes to earn points. We put the game into the hands of our streamers and onto the front page of Twitch, turning Twitch Recap into a community wide moment the whole community could participate and play a part in - the same way they do all year long.
“#TwitchRecap trended Number 1 on X (Twitter)”
Creative Director Partner - Peter Albores
Production Partner - KOKO
Below is a run-through of the actual gameplay.
Below are some fun screenshots of the game.
