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Insta Gift Guide

Instagram's first-ever Holiday Gift Guide, #InstaGiftGuide with 34 brands (ranging from small to big businesses) across 6 videos, we've compiled the ultimate holiday gift guide anchored by what makes Instagram special: interest communities. Each video is themed around popular hashtags from 2018: #fingerboarding, #vaporwave, #catsofinstagram, #oddlysatisfying, #tutting, #iseefaces.


Gift guides can be fun! Shopping should be fun!
— Eva Chen, Director of fashion partnerships, instagram

Driving sales and exposure to participating brands