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Kahlua needed a new way to tell its fans how to create the perfect cocktail. But with millions of bartending videos already on the Internet, the recipes needed to stand out.
So Kahlua used its heritage and the passionate people of Veracruz, Mexico to tell the story. The result: “La Mirada” (or “The Look”) is the first-ever interactive telenovela. This story, told only through the expressive eyes of the people of Veracruz, allows viewers to click on the cocktails at any time to reveal recipes and demonstration videos, making the ‘how to’ experience not just delicious, but Delicioso.